At last, you can find everything you need for the day and night, as well as great looks for him and the kids. Sling on your oversized bag, slip into a pair of kitten heels and strut down to Fashion at Tesco to discover a whole host of brands that offer the real fashion, fabulous style and affordable elegance that you’ve been longing for. Alternatively, you could find out more about us on this site!

Stonebay for the Man Who Understands Style
If you need a wardrobe that works as hard as you do then rely on the strong heritage of Stonebay. Whether it’s something for the weekend, a relaxed look for the office or a quick drink after work... then don on a pair of classic cut chinos, 100% merino v-necks over a signature stripe polo and finish the look with a lightweight funnel neck jacket. Stonebay has redefined casual wear by incorporating luxurious fabrics and classic shapes to give it a laid-back style at exceptional prices.

Casual Chic by Cherokee
Make everyday a new fashion day with Cherokee. The great selection of key wardrobe essentials, easy-to-wear casuals and touches of retro sport means you can mix and match to create a new look again and again. For women the look is ‘girl about town’, effortlessly stylish and chic on-the-go. For men it’s about taking street-style to a whole new level by focusing on casual dressing with a funkier, cooler edge. Love fashion. Love Cherokee. Love the price.

F&F, the Label of Fashion, Style and Outstanding Value
Create a wardrobe that is brimming with catwalk inspired styles, everyday tailoring and sought-after affordable elegance. Menswear and womenswear never looked so good, with clean lines, strong shapes and a confident use of colour to make you stand-out in any crowd. F&F continues to create a buzz season after season with its unique mix of styles at outstanding prices you'll love. So join in and be seen in a truly leading label that is on everyone’s lips - F&F.

F&F Signature for Pure Style
Real fashion doesn’t need to be expensive. The only thing it needs is to make you feel you are living in luxury from day to day. That’s why F&F Signature is about bringing you a capsule range of key, directional pieces made from quality fabrics that add those special touches of sophistication to your every outfit. From womenswear to menswear each piece is a representation of what F&F Signature stands for – Pure style. Great quality. Affordable elegance.

True Fashion & Style
Celebrate your size and shape with True. Available in sizes 16-24 you can find all the latest fashions and trends for a seriously stylish season. Funky shift dresses, versatile leggings, simple tailoring with splashes of reds and greens are just a little taster of what you can find. So, start building this season’s most-wanted wardrobe by mixing key pieces with high fashion and get ready to work it in ‘True’ style.

Petite Bijou
Found the style you want but it’s just too long? Tired of spending money on getting your clothes turned up? Then discover a real gem of a collection that makes the fashion you want accessible. Cherry-pick exactly what you like in lengths to suit a smaller frame. Whether it’s wardrobe essentials for everyday to those wishlist pieces for glam-up nights, you can get the look you want without any compromise.

F&F and All Things Luxurious
Thanks to the design magic of F&F you can find affordable elegance at Tesco. New season sirens will look dashing in vibrant colour from pillar-box red to plush-all-the-way purples. Strong, shapes and clean lines create the perfect silhouette and sleek sharp suiting for both men and women can only mean one thing…say hello to grown-up fashion with a sexier more striking edge.
